Residential Developer Paid Campaign
A residential developer needed a dedicated landing page and paid social funnel for a new housing launch.
This is an illustrative sample case study created to demonstrate our approach and capabilities. Figures shown are realistic, demo values rather than verified historical results.
Project Overview
A residential developer needed a dedicated landing page and paid social funnel for a new housing launch.
The Challenge
- Landing pages were not optimized for lead capture
- Limited visibility for location-specific property searches
- No structured follow-up process for incoming inquiries
- Inconsistent flow of qualified buyer or renter leads
- High cost per lead from paid advertising
Goals
- Reduce cost per lead across paid channels
- Improve landing page conversion for property inquiries
- Strengthen visibility for location and project-specific searches
- Build a consistent, predictable pipeline of qualified leads
Strategy
Execution
- Set up retargeting campaigns for visitors who viewed listings without inquiring
- Implemented a lead-scoring and email nurture sequence
- Optimized Google Business Profile and local listings for location searches
- Built dedicated landing pages for key listings and developments
- Launched Meta Ads campaigns with custom audiences based on buyer intent
Results Dashboard
Before vs. After
Project Timeline
Audited the current setup, researched the competitive landscape, and identified the highest-impact opportunities.
Set up tracking, campaigns, and the technical foundation needed to execute the strategy.
Produced the content, creative, and page updates required to support the campaign.
Launched campaigns and went live with the updated pages and content.
Reviewed results against the original goals and identified next steps.
Visual Snapshots
Tools & Platforms
Key Takeaways
- The primary result, -44% cost per lead, came from prioritizing: Retargeting sequences for website visitors who didn't inquire.
- Reduce cost per lead across paid channels remained the guiding priority throughout the engagement.
- Consistent reporting made it possible to see which parts of the strategy were driving results and adjust the rest.
Sample Client Feedback
"Our cost per lead came down noticeably once the targeting was tightened, without sacrificing lead quality."
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