Property Group SEO & Paid Search
A property management group wanted better visibility for both landlord and tenant-facing search terms.
This is an illustrative sample case study created to demonstrate our approach and capabilities. Figures shown are realistic, demo values rather than verified historical results.
Project Overview
A property management group wanted better visibility for both landlord and tenant-facing search terms.
The Challenge
- No structured follow-up process for incoming inquiries
- Inconsistent flow of qualified buyer or renter leads
- High cost per lead from paid advertising
Goals
- Strengthen visibility for location and project-specific searches
- Build a consistent, predictable pipeline of qualified leads
- Reduce cost per lead across paid channels
- Improve landing page conversion for property inquiries
Strategy
Execution
- Optimized Google Business Profile and local listings for location searches
- Built dedicated landing pages for key listings and developments
- Launched Meta Ads campaigns with custom audiences based on buyer intent
- Set up retargeting campaigns for visitors who viewed listings without inquiring
- Implemented a lead-scoring and email nurture sequence
Results Dashboard
Before vs. After
Project Timeline
Audited the current setup, researched the competitive landscape, and identified the highest-impact opportunities.
Continued to refine targeting, creative, and budget allocation based on ongoing performance data.
Defined the strategy, priorities, and success metrics for the engagement.
Set up tracking, campaigns, and the technical foundation needed to execute the strategy.
Produced the content, creative, and page updates required to support the campaign.
Reviewed results against the original goals and identified next steps.
Visual Snapshots
Tools & Platforms
Key Takeaways
- The primary result, +38% search visibility, came from prioritizing: Email nurture sequence for leads not yet ready to convert.
- Strengthen visibility for location and project-specific searches remained the guiding priority throughout the engagement.
- Consistent reporting made it possible to see which parts of the strategy were driving results and adjust the rest.
Sample Client Feedback
"We finally have a steady stream of inquiries instead of unpredictable spikes. It's made planning our sales calls much easier."
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