Property Developer Lead Campaign
A residential property developer wanted a dedicated campaign to generate qualified leads for a new development.
This is an illustrative sample case study created to demonstrate our approach and capabilities. Figures shown are realistic, demo values rather than verified historical results.
Project Overview
A residential property developer wanted a dedicated campaign to generate qualified leads for a new development.
The Challenge
- No structured follow-up process for incoming inquiries
- Inconsistent flow of qualified buyer or renter leads
- High cost per lead from paid advertising
- Landing pages were not optimized for lead capture
Goals
- Improve landing page conversion for property inquiries
- Strengthen visibility for location and project-specific searches
- Build a consistent, predictable pipeline of qualified leads
- Reduce cost per lead across paid channels
Strategy
Execution
- Optimized Google Business Profile and local listings for location searches
- Built dedicated landing pages for key listings and developments
- Launched Meta Ads campaigns with custom audiences based on buyer intent
- Set up retargeting campaigns for visitors who viewed listings without inquiring
- Implemented a lead-scoring and email nurture sequence
Results Dashboard
Before vs. After
Project Timeline
Audited the current setup, researched the competitive landscape, and identified the highest-impact opportunities.
Produced the content, creative, and page updates required to support the campaign.
Launched campaigns and went live with the updated pages and content.
Reviewed early performance data and optimized targeting, creative, and budget allocation.
Ran structured tests on messaging, creative, and page elements to improve performance.
Reviewed results against the original goals and identified next steps.
Visual Snapshots
Tools & Platforms
Key Takeaways
- The primary result, +55% landing page conversion, came from prioritizing: Email nurture sequence for leads not yet ready to convert.
- Improve landing page conversion for property inquiries remained the guiding priority throughout the engagement.
- Consistent reporting made it possible to see which parts of the strategy were driving results and adjust the rest.
Sample Client Feedback
"The dedicated landing pages for each listing made a visible difference in how many inquiries converted to actual viewings."
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