Wellness Clinic Local Campaign
A wellness and physical therapy clinic wanted better local visibility and a more active social presence.
This is an illustrative sample case study created to demonstrate our approach and capabilities. Figures shown are realistic, demo values rather than verified historical results.
Project Overview
A wellness and physical therapy clinic wanted better local visibility and a more active social presence.
The Challenge
- Low organic traffic for service-specific search terms
- Low visibility in local search for relevant patient searches
- Limited number of online reviews compared to nearby providers
- Outdated or incomplete Google Business Profile information
- Website was not optimized for appointment booking
Goals
- Increase the volume of new patient inquiries and bookings
- Build a stronger base of online reviews
- Improve the website's appointment booking experience
- Improve visibility in local and Google Maps search results
Strategy
Execution
- Published educational content addressing common patient questions
- Fully optimized Google Business Profile with services, hours, and photos
- Built local landing pages for key services and locations
- Implemented a review-request workflow for patients after visits
- Simplified the appointment booking flow on the website
Results Dashboard
Before vs. After
Project Timeline
Audited the current setup, researched the competitive landscape, and identified the highest-impact opportunities.
Ran structured tests on messaging, creative, and page elements to improve performance.
Scaled budget and content production behind the channels and tactics that were performing best.
Reviewed results against the original goals and identified next steps.
Visual Snapshots
Tools & Platforms
Key Takeaways
- The primary result, +112% local search visibility, came from prioritizing: Health-focused content marketing to build topical authority.
- Increase the volume of new patient inquiries and bookings remained the guiding priority throughout the engagement.
- Consistent reporting made it possible to see which parts of the strategy were driving results and adjust the rest.
Sample Client Feedback
"Building up our reviews in a structured way gave people more confidence choosing us over other clinics nearby."
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