Outdoor Gear Retailer Growth Campaign
An outdoor gear retailer wanted to grow online sales through a combination of organic search and paid social.
This is an illustrative sample case study created to demonstrate our approach and capabilities. Figures shown are realistic, demo values rather than verified historical results.
Project Overview
An outdoor gear retailer wanted to grow online sales through a combination of organic search and paid social.
The Challenge
- Low organic visibility for core product categories
- High paid advertising costs relative to order value
- Low on-site conversion rate from paid traffic
Goals
- Increase qualified organic traffic to product and category pages
- Improve paid acquisition efficiency and lower cost per order
- Raise on-site conversion rate through landing page and checkout improvements
- Build a repeatable content and email flow to support repeat purchases
Strategy
Execution
- Set up abandoned-cart and post-purchase email automations
- Introduced retargeting segments based on on-site behavior
- Rebuilt category and product page templates around target keywords
- Launched structured Shopping feed and Search campaigns with tighter audience segmentation
- Ran structured A/B tests on product page layout and checkout flow
Results Dashboard
Before vs. After
Project Timeline
Audited the current setup, researched the competitive landscape, and identified the highest-impact opportunities.
Defined the strategy, priorities, and success metrics for the engagement.
Set up tracking, campaigns, and the technical foundation needed to execute the strategy.
Produced the content, creative, and page updates required to support the campaign.
Reviewed results against the original goals and identified next steps.
Visual Snapshots
Tools & Platforms
Key Takeaways
- The primary result, +121% organic traffic, came from prioritizing: Technical SEO audit and category page restructuring.
- Increase qualified organic traffic to product and category pages remained the guiding priority throughout the engagement.
- Consistent reporting made it possible to see which parts of the strategy were driving results and adjust the rest.
Sample Client Feedback
"Our online store finally feels like it's working for us instead of the other way around. The reporting made it easy to see exactly what was driving sales."
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