Industrial Supplier B2B Campaign
An industrial supply distributor wanted to modernize its lead generation beyond trade shows and referrals.
This is an illustrative sample case study created to demonstrate our approach and capabilities. Figures shown are realistic, demo values rather than verified historical results.
Project Overview
An industrial supply distributor wanted to modernize its lead generation beyond trade shows and referrals.
The Challenge
- Low volume of qualified leads from the website
- Limited visibility on LinkedIn among target decision-makers
- Website did not clearly articulate the company's value proposition
- Long, unstructured sales cycle with little marketing support
Goals
- Build visibility and credibility among target decision-makers on LinkedIn
- Improve website messaging to support the sales process
- Strengthen organic visibility for relevant industry searches
- Increase the volume of qualified leads reaching the sales team
Strategy
Execution
- Launched LinkedIn Ads campaigns targeting specific job titles and industries
- Published a series of case studies and use-case pages for organic search
- Rebuilt key website pages to better support the sales conversation
- Set up lead-scoring and nurture sequences for inbound inquiries
- Ran a focused account-based marketing pilot for priority accounts
Results Dashboard
Before vs. After
Project Timeline
Audited the current setup, researched the competitive landscape, and identified the highest-impact opportunities.
Set up tracking, campaigns, and the technical foundation needed to execute the strategy.
Produced the content, creative, and page updates required to support the campaign.
Launched campaigns and went live with the updated pages and content.
Reviewed early performance data and optimized targeting, creative, and budget allocation.
Ran structured tests on messaging, creative, and page elements to improve performance.
Scaled budget and content production behind the channels and tactics that were performing best.
Reviewed results against the original goals and identified next steps.
Visual Snapshots
Tools & Platforms
Key Takeaways
- The primary result, +111% linkedin engagement, came from prioritizing: LinkedIn Ads and organic content targeting specific roles and industries.
- Build visibility and credibility among target decision-makers on LinkedIn remained the guiding priority throughout the engagement.
- Consistent reporting made it possible to see which parts of the strategy were driving results and adjust the rest.
Sample Client Feedback
"We went from being largely invisible on LinkedIn to having a real, recognizable presence among the accounts we care about."
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