Home Services Franchise Lead Program
A regional home services franchise wanted more consistent lead volume across several service areas.
This is an illustrative sample case study created to demonstrate our approach and capabilities. Figures shown are realistic, demo values rather than verified historical results.
Project Overview
A regional home services franchise wanted more consistent lead volume across several service areas.
The Challenge
- Limited number of online reviews
- Low visibility in local search for service-related queries
- Inconsistent lead flow between busy and slow seasons
Goals
- Build a more consistent flow of qualified leads
- Improve visibility in local search results
- Reduce cost per lead from paid channels
- Improve the website's quote request and call conversion
Strategy
Execution
- Planned campaign budget shifts around seasonal demand patterns
- Built local landing pages targeting specific services and service areas
- Restructured Google Ads campaigns around high-intent keywords and negative keyword lists
- Simplified the quote request form and added click-to-call options
- Implemented a consistent review-request workflow after completed jobs
Results Dashboard
Before vs. After
Project Timeline
Audited the current setup, researched the competitive landscape, and identified the highest-impact opportunities.
Defined the strategy, priorities, and success metrics for the engagement.
Set up tracking, campaigns, and the technical foundation needed to execute the strategy.
Produced the content, creative, and page updates required to support the campaign.
Reviewed results against the original goals and identified next steps.
Visual Snapshots
Tools & Platforms
Key Takeaways
- The primary result, 52 leads/mo leads generated, came from prioritizing: Seasonal campaign planning to manage demand fluctuations.
- Build a more consistent flow of qualified leads remained the guiding priority throughout the engagement.
- Consistent reporting made it possible to see which parts of the strategy were driving results and adjust the rest.
Sample Client Feedback
"Our lead flow used to be feast or famine. It's far more predictable now, which makes scheduling crews much easier."
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