Your Google Business Profile (GBP) is often the first thing potential customers see when searching for businesses like yours. Optimizing it can dramatically increase calls, visits, and sales.
Why GBP Matters
- 46% of all Google searches have local intent
- Businesses with complete GBP profiles are 70% more likely to attract visits
- GBP results appear above organic search results
Setting Up Your Profile
Claim and Verify
If you haven't already, claim your business on Google and complete the verification process (usually via postcard or phone).
Choose the Right Categories
Select your primary category carefully — it's the biggest ranking factor. Add relevant secondary categories.
Optimization Checklist
Business Information
- Ensure NAP (Name, Address, Phone) is accurate and consistent
- Add your website URL
- Set accurate business hours including special hours
- Write a keyword-rich business description (750 characters max)
Photos & Videos
- Add at least 10 high-quality photos
- Include exterior, interior, product, and team photos
- Add new photos weekly
- Upload short videos showcasing your business
Products & Services
List all your products and services with descriptions and prices where applicable.
Managing Reviews
Getting Reviews
- Ask every satisfied customer
- Make it easy with a direct review link
- Follow up via email or WhatsApp
Responding to Reviews
- Thank positive reviewers by name
- Address negative reviews professionally and promptly
- Never argue or get defensive
Google Posts
Publish weekly posts about:
- Offers and promotions
- Events
- New products or services
- Tips and updates
Q&A Section
Monitor and answer questions proactively. Seed common questions yourself to provide helpful information.
